(Voice of Paul) – An emergent beauty trend in China known as “blood purification”, which resembles kidney dialysis and is marketed by beauty salons as being able to extend life by 20 years, has raised health concerns among experts and online observers.
The treatment, which is heavily pushed on mainland social media platforms like Xiaohongshu using the keywords “blood purification” and “ozone therapy,” is purported to boost the metabolism, regulate immunity and detoxify the body.
It is portrayed as a rejuvenation tool and has gained particular popularity among the affluent.
Users describe the treatment as a step-by-step process.
First, a syringe needle is inserted to draw blood which is then infused with ozone before re-injecting it into the body.
The most noticeable change is the colour of the blood from dark to bright red after oxygenation This is interpreted as a sign of improved health.
One user of the treatment detailed the experience in a social media post.
“I’m not really afraid of needles, but it still hurts. For the second step, they drew 100cc of blood. I’m not faint when it comes to blood and I’m quite brave, so I watched the whole process by myself.